Launched projects, 2018–2020
Featured in TechCrunch, Forbes, Vox, The Verge, The Independent, and others
PERSONALIZATION FOR SAFETY
Food Allergy Safe Ordering
Multi-platform experience design spanning across the Uber Eats app, the Restaurant Dashboard and Restaurant Manager to help eaters with food allergies order safely.
SEARCH & DISCOVERY
Dish Search & Refinement
Eats' new Dish search results & refinement exprience with the Machine Learning team to for surfacing relevant dish-centric results and narrowing down your search, from wherever you start to the dish you want, intuitively.
ENGAGEMENT & TIPPING
Introduced tipping for Uber Eats
The final solution was selected after gathering user inputs through surveys and internal dogfooding, and running A/B tests across 8 variants of tipping treatments. This work generated $100M+ in tips within 3 months of launch.
GROWTH
Uber Interstital
Uber's Rider-to-Eater Growth initiative on core Uber Rides app, additionally leveraged by multiple teams across Uber for Growth, Marketing and Promotions
ENGAGEMENT & TIPPING
Redesigned the Tipping Experience for Building Empathy
By focusing on Delivery Partner representation through the pre and post-delivery tipping flow design, I was able to influence user perception on tipping. This work led to a 47% increase in tipping instances, and significantly increased tip amounts.
SUSTAINABILITY
Utensil Opt-In
Multi-platform design for sustainability across the Eater, Restaurant and Delivery Partner app to help reduce food order related waste. This initiative was part of our sustaibility campaign to become a low-waste delivery platform with zero emissions by 2024.
Other Notable Design Projects
• Covid Safety Initiatives for Eats
• Lead Designer, Delivery Partner Framework
• Delivery Partner Brand (Visual & Content) Framework
• Delivery Partner On-Trip Profile v1
• Delivery Partner: Order & Pay Onboarding
• Uber Marketplace Internal Tool
• Uber Design For Good Hackathon (taken note of by CEO, Uber and made part of 2020 roadmap)
• Illustrations for Uber Eats Team Brand
• Product Loyalty: Industry analysis
• Independent marketing campaign pitch to VP Marketing, Uber Eats: New age multi-channel growth campaign: Launch April 2021 across multiple platforms, huge win for Eats (Fun fact- Generated ~45M views on a single tiktok video)
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